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Friendly 401k Consultants
Let's keep it simple
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Plan Sponsor Home | Friendly 401k

Friendly 401k



This is your number one source for 401(k) information, analysis, and implementation!

This site is designed with simplicity and education in mind. 401(k)s and other retirement plans are confusing enough already, so instead of getting twisted and being further confused, please navigate and learn to free your mind! If you would like some help, just reach out to us! We are glad to help you find the answers and solutions that may have led you to our page!

We also have information available at our education center on other retirement topics, such as budgeting, plan contribution limits, and much more. What you will not find on our webpage is product bias. We are independent and serve the plan sponsor and their employees. There are no sales goals, no shareholders, no sales contests, and more importantly ... no pressure.

We help both employers and employees make sense of their plans. In fact, more often than not, a small business's employee will reach out to us and ask us to reach out to their employer to help them make their plan more efficient by improving fund line ups, lowering costs, and providing more personalized service and education for their employees. 


Education Center

This is the pride and Joy of friendly401k! Here is where we help to educate, stimulate, and help plan sponsors become better informed so that they may offer more efficient plans for themselves and their employees!

Click this Area now for more knowledge!



1660 E River Rd. Ste 180

Tucson, AZ 85718

Toll Free: 1-866-481-3597

Local: 520-298-1900


Who we are

We are Friendly 401k! We are a team dedicated to simplifying your 401(k) or other defined contribution or benefit plan needs. We do this through excellent service, efficiency, transparency, independence, and passion. We are the 401(k) and other defined contribution or benefit plan division of Catalina Wealth Management. We are independent which means you will not find any "pre-packaged" deals from an insurance company or a "flavor-of-the-month" salesman. We also do not have proprietary products.

Plan Design

We work hand-in-hand with the plan sponsor to create a value based fund line up revolving around the plan sponsor's objectives. We focus on these specific areas, such as but not limited to: employer contribution strategies, compliance of legislative changes, employee satisfaction, usage of safe-harbor, auto-enrollments, and online enrollments.

What We do

This website was designed with education in mind. 401(k)s are confusing and we hope to take the confusion away as best we can. We help create plans, we takeover plans and make them more efficient, and help plan sponsors meet their responsibilities for offering a plan to their employees. We are often able to create more cost-efficient fund line-ups, increase plan participation among employees, easier access to accounts, and a smooth enrollment process.

Reviews by Committee

When managing a plan, we create a plan management committee that meets at least annually (preferably bi-annually) which includes the business owner to discuss details of their plans, contributions, participation, and much more. These reviews are built into the cost structure and help plan sponsors meet their responsibilities to their plan.

who we help

We help business (plan sponsors) of all sizes and can custom-tailor a plan that meets your business needs, whether you are a start-up, or have been in business for decades. All you need is 1 employee to start. We work with Third Party Administrators that can handle employee counts beyond 5000. So what we are trying to say is, we can help anybody who sees the value in hiring us!

Enrollment EFFICIENCY & Education

Business is business, and business can be halted by team meetings for enrollments. While we still do in person enrollments for some companies, we offer digital enrollments and education through different providers to not halt productivity at the workplace. We also can give advice on fund selection for participants and owners. Based on the participant and owner needs, they may choose the funds themselves, have a risk tolerance guide, or utilize our one-on-one strategies.


An investment in knowledge pays the best interest
— Benjamin Franklin


Have your current plan analyzed

Use the form below to contact us regarding an analysis of your existing plan. Please be as detailed as possible. Include your industry along with any specific document requests. To help us best service your inquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.

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